Conceive
Cut through the buzzwords.
Sure, we could wax poetic about 'synergistic paradigms' and 'holistic methodologies,' but let's be real - you need strategies that work, not jargon that confuses. Together, we'll pinpoint your strategic north star, define the path to get there, and make it crystal clear to everyone who matters.
1) v., to form or design a plan or idea in the mind; 2) v., to become affected by a feeling
Con·ceive - /kənˈsēv/:
Consultancy
Build a Better Lightbulb
UNIQUE BENEFITS
Embedding experts and marketing professionals keeps our insights and strategies relevant to your industry and closely aligned with your company’s specific goals and challenges.
Increased Relevance & Alignment
Every marketing aspect is considered and integrated into a cohesive framework, reducing the need for startups to manage multiple agencies or navigate fragmented advice.
Improved Clarity & Strategic Focus
Our focus on key metrics and tangible outcomes ensures that every investment directly supports growth and enhances market presence, leading to a more productive use of resources particularly in the early-growth stages of a startup’s lifecycle.
Better Resource Utilization & Efficiency
Given the diverse needs of startups, the ability to adapt quickly to changing market conditions and deploy a wide range of customized solutions helps you meet your changing needs and capitalize on new market opportunities.
Advanced Agility & Scalability
ChangeLabs offers comprehensive strategic marketing consultancy services focused on pre-seed to Series A startups in all industries. Typical services our clients use include market analysis & sizing, identifying target audiences, crafting marketing strategies, go-to-market (GTM) planning, beta launches and KPI setting. These services involve learning and understanding the unique needs of your startup, and providing tailored solutions to enhance your market presence and growth.
We understand what it’s like to take an idea from its inception through alpha/beta and commercial launch and we understand what it takes to be lean and scrappy to hit startup budgeting targets, because we’ve been entrepreneurs and business strategists ourselves –so we customize our marketing strategies based on the specific stage of the startup, from pre-seed to Series A.
This involves adjusting the marketing approach to align with the startup's current resources, market position, and growth objectives. For example, early-stage startups might focus more on launch, GTM, brand awareness and customer acquisition, while more established ones might emphasize scaling and market expansion.
Key metrics vary by company and may include website traffic, top-of-funnel lead generation & conversion rates, customer acquisition costs, overall ROI, and more. ChangeLabs emphasizes data-driven strategies, focusing on metrics that provide clear insights into the effectiveness of marketing efforts and inform future strategy adjustments. If you can’t measure it, we aren't doing a good job. Marketing isn’t just an art, it's a science, especially when it comes to startup KPIs.
We’ve helped launch a series of companies in multiple industries that range from first "Angel" check-in to first institutional funding round. Our work has covered everything from launch to post-launch growth in DTC and B2B.
Once we understand some more about your business needs, we will be able to assemble a customized portfolio of examples for you from the relevant professionals within our network. Request a consultation with one of our team members to get started.
We keep our finger on the pulse of the latest trends by continuously monitoring industry developments, attending relevant conferences and workshops, engaging with thought leaders, and leveraging cutting-edge tools and technologies. We use and test all the "best of breed" marketing SaaS software, platforms and tools to ensure our clients have the latest out-of-the-box options to run their campaigns.
Strategic Marketing Consultancy Services
FAQ
Capture Lightning in a Bottle
Accelerated Market Entry and Growth
Fast-track your startup's startup with deep industry insights and expertly-crafted strategies, significantly reducing your time to market and accelerating your growth trajectory.
Enhanced Marketing Efficiency
Streamline your marketing efforts with an embedded team to optimize your marketing operations, delivering more results with less effort and expenditure, allowing you to focus on core business development.
Consistent,
Impactful Branding & Messaging
Ensure your startup's messaging and identity are cohesive and impactful, resonate with your target audience, and position your company to succeed.
Enhanced Competitive Advantage
Give your company a tangible competitive edge. Working with ChangeLabs equips you with the expertise and talent necessary to realize your objectives and carve out and defend your turf.
Strategic Services for Startups
Growth Strategy
Strategy Reviews
Market & Competitor Analysis
Funding Round Prep
Platform & Channel Selection
USP Development
Campaign Strategy
Branding
Asset, Brand, & Website Audits
Audience Segmentation
Funnel Strategy
Market Sizing
Pricing Strategy
MarTech Advisory
We Work in Multiple Verticals
We Work in Multiple Verticals
The Spark of Genius
Industry thought-leaders and experienced operators integrate with your team and provide valuable external perspectives and network connections.
Embedded Experts & Professionals
We take the time to learn your business and what matters most to you. Our services are tailored to each startup's unique needs and measure success based on tangible outcomes.
Results-Focused Strategies
Our holistic but lean approach addresses all stages of the startup growth cycle leveraging a broad services portfolio and a deep bench of talent.